Social Media Strategy Framework for Hospitality

The Social Strategy Framework Built for Hospitality Brands That Want to Drive Real Bookings — Not Just Likes.

ABOUT THIS FRAMEWORK

Most hospitality social media is a hamster wheel of pretty plates, sunset shots, and posts that go nowhere. This framework gives you the complete strategic system used by hospitality brands that turn Instagram, TikTok, and Facebook into actual booking engines. Built specifically for restaurants, bars, pubs, and hotels — and the operators trying to run social alongside everything else.

What You'll Learn:

• How to build a social strategy that ties directly to commercial outcomes (covers, room nights, revenue)
• The platform-specific playbooks for Instagram, TikTok, Facebook, and emerging channels
• The content pillar framework that keeps you consistent without running dry
• How to build a 90-day content calendar in a single afternoon
• Creator and UGC strategies that scale without needing a £50k production budget
• The community management approach that turns followers into regulars

Who This Framework Is For:

• Independent restaurant, bar, and pub operators running their own social
• Boutique hotel marketers building presence beyond OTAs
• Marketing managers at hospitality groups managing in-house social teams
• Hospitality founders launching new venues
• Anyone whose social feels busy but isn't moving the business

TABLE OF CONTENTS

SECTION 1: SOCIAL STRATEGY FOUNDATIONS

• 1. Why Most Hospitality Social Fails
• 2. The Social Strategy Pyramid
• 3. Setting Goals That Actually Matter
• 4. Choosing the Right Platforms for Your Venue

SECTION 2: CONTENT STRATEGY

• 5. The Hospitality Content Pillar Framework
• 6. The 70-20-10 Content Mix
• 7. Storytelling Frameworks for Venues
• 8. Building Your 90-Day Content Calendar

SECTION 3: PLATFORM PLAYBOOKS

• 9. Instagram for Hospitality
• 10. TikTok for Restaurants, Bars & Hotels
• 11. Facebook (Yes, It Still Matters)
• 12. LinkedIn for Hospitality B2B & Group Bookings

SECTION 4: CREATIVE & PRODUCTION

• 13. Phone-Shot Content That Looks Premium
• 14. Hooks, Captions & CTAs That Drive Action
• 15. Building a Content Production System
• 16. UGC & Creator Strategy

SECTION 5: COMMUNITY & ENGAGEMENT

• 17. The Community Management Framework
• 18. Turning Followers Into Regulars
• 19. Crisis & Negative Comment Response Playbook

SECTION 6: PAID SOCIAL FUNDAMENTALS

• 20. When Organic Stops & Paid Should Start
• 21. Boosting vs Strategic Paid Social
• 22. Working With Creators on Paid Whitelisting

SECTION 7: MEASUREMENT

• 23. The Social Metrics That Actually Matter
• 24. Building Your Monthly Social Dashboard
• 25. Tying Social to Bookings & Revenue

APPENDICES

• Appendix A: 90-Day Content Calendar Template
• Appendix B: Caption & Hook Library
• Appendix C: Creator Brief Templates
• Appendix D: Reporting Dashboard Templates

FORMAT: Instant digital download. PDF framework plus editable calendar and brief templates.