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    Hospitality Marketing

    Review Generation & Reputation Management Masterclass

    Review Generation & Reputation Management Masterclass

    £57.00 GBP
    £87.00 GBP £57.00 GBP
    Sale Sold out
    Taxes included.

    The Complete System for Generating More Reviews, Protecting Your Reputation, and Turning Both Into Revenue.

    ABOUT THIS MASTERCLASS

    Reviews are the most powerful sales asset most hospitality businesses ignore. Guests check them before booking, before walking in, before recommending you. This masterclass gives you the complete system used by hospitality brands that consistently rank in the top 5% for review volume, score, and recency on Google, TripAdvisor, and OpenTable. Built on 30 years of combined hospitality and marketing experience.

    What You'll Learn:

    • The review generation systems that consistently 3–5x review volume within 90 days
    • How to build a review-asking process into your guest journey without it feeling forced
    • Response frameworks for positive, negative, and outright unfair reviews
    • How to recover from a one-star review and use it to win future guests
    • The reputation monitoring stack every venue should have running
    • How to leverage reviews across your marketing — website, ads, social, email

    Who This Masterclass Is For:

    • Independent restaurant, bar, and pub operators
    • Boutique hotel marketers managing TripAdvisor and Booking.com reputation
    • Marketing managers responsible for review generation across multiple venues
    • Operators currently relying on luck for reviews
    • Anyone who's lost sleep over a bad review

    TABLE OF CONTENTS

    SECTION 1: WHY REVIEWS MATTER MORE THAN EVER

    • 1. The Real Commercial Impact of Reviews
    • 2. The Review Ecosystem: Google, TripAdvisor, OpenTable & Beyond
    • 3. Setting Your Review Strategy

    SECTION 2: REVIEW GENERATION SYSTEMS

    • 4. The Review Funnel Framework
    • 5. When and How to Ask (Without Being Awkward)
    • 6. In-Venue Asking Techniques That Work
    • 7. Email & SMS Review Request Sequences
    • 8. QR Codes, NFC & On-Table Triggers

    SECTION 3: RESPONSE FRAMEWORKS

    • 9. Responding to Positive Reviews (And Why It Matters)
    • 10. The Negative Review Recovery Protocol
    • 11. Dealing With Unfair, False, or Malicious Reviews
    • 12. Response Templates for Every Scenario

    SECTION 4: REPUTATION MONITORING

    • 13. The Reputation Monitoring Stack
    • 14. Setting Up Alerts Across Every Platform
    • 15. The Weekly Reputation Review Process

    SECTION 5: PLATFORM-SPECIFIC PLAYBOOKS

    • 16. Google Reviews Mastery
    • 17. TripAdvisor: Working With (and Around) the Algorithm
    • 18. OpenTable, SevenRooms & Reservation Platform Reviews
    • 19. Booking.com & Hotel-Specific Platforms

    SECTION 6: LEVERAGING REVIEWS

    • 20. Using Reviews on Your Website
    • 21. Reviews in Paid Media Creative
    • 22. Reviews in Email & CRM
    • 23. Reviews in Social Content

    SECTION 7: MEASUREMENT & OPTIMISATION

    • 24. The Review KPIs That Matter
    • 25. Building Your Reputation Dashboard
    • 26. The Quarterly Reputation Audit

    APPENDICES

    • Appendix A: Response Template Library
    • Appendix B: Review Request Email & SMS Sequences
    • Appendix C: Reputation Audit Checklist
    • Appendix D: Tools & Resources

    FORMAT: Instant digital download. PDF masterclass plus editable templates and sequences.

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