{"title":"GUEST ACQUISITION SUITE","description":"","products":[{"product_id":"google-business-profile-mastery-for-hospitality","title":"Google Business Profile Mastery For Hospitality","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cem\u003e\u003cstrong\u003eThe Complete Guide to Dominating Local Search \u0026amp; Driving More Guests Through Your Doors.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" style=\"text-align: left;\"\u003eABOUT THIS GUIDE\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003eThis comprehensive guide draws on 30 years of combined hospitality and marketing expertise to help restaurants, bars, pubs, and hotels maximize their visibility on Google's most powerful free marketing tool.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1.5 [li_\u0026amp;]:gap-1.5 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-2 pl-8 mb-3\" style=\"text-align: left;\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eHow to optimize your Google Business Profile to appear in the top 3 local search results\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eProven strategies that have driven 27% increases in phone calls and 60% increases in website traffic\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eStep-by-step frameworks used by professional agencies charging £200-999 per month\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eIndustry-specific tactics for hospitality venues that generic guides miss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eWho This Guide Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1.5 [li_\u0026amp;]:gap-1.5 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-2 pl-8 mb-3\" style=\"text-align: left;\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eIndependent restaurant and bar owners\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003ePub operators and hospitality venue managers\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eSmall hotel and accommodation providers\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMarketing managers responsible for 1-20 venues\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eAnyone wanting to reduce OTA dependency and drive direct bookings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"border-border-200 border-t-0.5 my-3 mx-1.5\"\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\" style=\"text-align: left;\"\u003eTABLE OF CONTENTS\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eSECTION 1: FOUNDATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e1. Why Google Business Profile Matters for Hospitality\u003c\/li\u003e\n\u003cli\u003e2. Understanding the Local Pack \u0026amp; How Guests Find You\u003c\/li\u003e\n\u003cli\u003e3. The GBP Success Framework\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eSECTION 2: PROFILE SETUP \u0026amp; OPTIMIZATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003e4. Claiming \u0026amp; Verifying Your Profile (The Right Way)\u003c\/li\u003e\n\u003cli\u003e5. Completing Your Business Information \u003c\/li\u003e\n\u003cli\u003e6. Category Selection Strategy for Hospitality \u003c\/li\u003e\n\u003cli\u003e7. Writing Descriptions That Convert Browsers to Bookers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eSECTION 3: VISUAL CONTENT MASTERY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e8. Photography Strategy for Maximum Impact\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e9. Video Content That Drives Engagement\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e10. The 52-Week Visual Content Calendar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eSECTION 4: GOOGLE POSTS \u0026amp; UPDATES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e11. Google Posts Strategy Framework\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e12. The 4 Post Types That Drive Results\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e13. 52-Week Google Posts Content Calendar 14. Post Creation Templates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eSECTION 5: REVIEW MANAGEMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e15. The Review Generation System\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e16. Response Templates \u0026amp; Best Practices\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e17. Negative Review Recovery Protocol\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e18. Leveraging Reviews in Your Marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eSECTION 6: Q\u0026amp;A OPTIMIZATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e19. Proactive Q\u0026amp;A Strategy\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e20. Question Banking for Hospitality\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e21. Using Q\u0026amp;A for SEO\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eSECTION 7: ADVANCED TACTICS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e22. Attributes \u0026amp; Special Features\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e23. Managing Multiple Locations\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e24. Special Hours \u0026amp; Holiday Management\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e25. Booking Integration \u0026amp; Call Tracking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eSECTION 8: MEASUREMENT \u0026amp; OPTIMIZATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e26. Understanding GBP Insights\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e27. KPI Dashboard \u0026amp; Reporting\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e28. Monthly Optimization Checklist\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e29. Competitive Analysis Framework\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1.5 [li_\u0026amp;]:gap-1.5 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-2 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\" style=\"text-align: left;\"\u003eAppendix A: Complete Optimization Checklist\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\" style=\"text-align: left;\"\u003eAppendix B: Template Library\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\" style=\"text-align: left;\"\u003eAppendix C: Tools \u0026amp; Resources\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\" style=\"text-align: left;\"\u003eAppendix D: Troubleshooting Guide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320022004050,"sku":null,"price":67.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/2184\/7634\/files\/Hospitality_Marketing_Post_Instagram_Grid.png?v=1767475768"},{"product_id":"the-complete-hospitality-marketing-plan-template","title":"The Complete Hospitality Marketing Plan Template","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Strategic Marketing Plan Framework Used by Hospitality Brands That Actually Grow.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS TEMPLATE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMost hospitality businesses don't have a marketing plan. They have a list of things they're meaning to do. This template fixes that — giving you a complete, fillable strategic marketing plan built specifically for restaurants, bars, pubs, and hotels. Drawn from 30 years of combined hospitality and marketing experience, it walks you through every section a real plan needs, with prompts, examples, and benchmarks for the independent operator.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Get:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA complete fillable marketing plan template (Word, Google Docs, and PDF)\u003c\/li\u003e\n\u003cli\u003eStrategic frameworks for situational analysis, audience definition, channel strategy, and KPI setting\u003c\/li\u003e\n\u003cli\u003eWorked examples from real hospitality venues showing how each section comes together\u003c\/li\u003e\n\u003cli\u003eA 12-month activity calendar template you can drop straight into your team's workflow\u003c\/li\u003e\n\u003cli\u003eBudget allocation guidance and benchmark spend percentages by venue type\u003c\/li\u003e\n\u003cli\u003eThe same structure agencies charge £3,000–£8,000 to build for hospitality clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Template Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators\u003c\/li\u003e\n\u003cli\u003eBoutique hotel owners and small accommodation providers\u003c\/li\u003e\n\u003cli\u003eIn-house marketing managers responsible for 1–20 venues\u003c\/li\u003e\n\u003cli\u003eHospitality founders preparing to launch or relaunch\u003c\/li\u003e\n\u003cli\u003eOperators who've been winging it and need a real plan their team can follow\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eWHAT'S INSIDE\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: SITUATIONAL ANALYSIS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Where Your Business Is Today (Honestly)\u003c\/li\u003e\n\u003cli\u003e2. Market \u0026amp; Competitor Mapping for Hospitality\u003c\/li\u003e\n\u003cli\u003e3. SWOT That Actually Drives Decisions\u003c\/li\u003e\n\u003cli\u003e4. Performance Baseline \u0026amp; Benchmark Setting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: AUDIENCE \u0026amp; POSITIONING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5. Defining Your Smallest Viable Audience\u003c\/li\u003e\n\u003cli\u003e6. Building Guest Personas That Drive Real Decisions\u003c\/li\u003e\n\u003cli\u003e7. Crafting Your Positioning Statement\u003c\/li\u003e\n\u003cli\u003e8. The \"Why You Over Them\" Framework\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: GOALS \u0026amp; KPIs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9. Setting Commercial Goals That Matter\u003c\/li\u003e\n\u003cli\u003e10. The Marketing KPI Cascade for Hospitality\u003c\/li\u003e\n\u003cli\u003e11. Linking Marketing Activity to Revenue\u003c\/li\u003e\n\u003cli\u003e12. Quarterly OKR Templates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: CHANNEL \u0026amp; ACTIVITY STRATEGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13. Paid, Owned, Earned, Shared — Choosing Your Mix\u003c\/li\u003e\n\u003cli\u003e14. Always-On vs Campaign Activity Planning\u003c\/li\u003e\n\u003cli\u003e15. Content Pillar Framework\u003c\/li\u003e\n\u003cli\u003e16. The 12-Month Activity Calendar\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: BUDGET \u0026amp; RESOURCES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e17. Hospitality Marketing Budget Benchmarks\u003c\/li\u003e\n\u003cli\u003e18. Allocating Spend Across Channels\u003c\/li\u003e\n\u003cli\u003e19. Build vs Buy: When to Hire vs Outsource\u003c\/li\u003e\n\u003cli\u003e20. Tools \u0026amp; Tech Stack Budgeting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: EXECUTION \u0026amp; GOVERNANCE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e21. Quarterly Reviews That Keep the Plan Alive\u003c\/li\u003e\n\u003cli\u003e22. Reporting Templates for Owners \u0026amp; Boards\u003c\/li\u003e\n\u003cli\u003e23. When to Pivot vs When to Hold the Line\u003c\/li\u003e\n\u003cli\u003e24. Building Your Team's Operating Rhythm\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Fully Worked Example — Independent Restaurant\u003c\/li\u003e\n\u003cli\u003eAppendix B: Fully Worked Example — Boutique Hotel\u003c\/li\u003e\n\u003cli\u003eAppendix C: Fully Worked Example — Multi-Site Pub Group\u003c\/li\u003e\n\u003cli\u003eAppendix D: Editable Templates (Word, Google Docs, PDF)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. Editable Word and Google Docs templates plus a printable PDF reference guide.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320372457810,"sku":null,"price":97.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"the-guest-acquisition-playbook-paid-media-strategy","title":"The Guest Acquisition Playbook: Paid Media Strategy","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Complete Paid Media Playbook for Filling Tables, Rooms, and Diaries — Without Wasting Budget.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS PLAYBOOK\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMost hospitality operators waste 60–80% of their paid media budget. Wrong audiences, wrong creative, wrong objectives, wrong platforms. This playbook gives you the full system used by hospitality brands that consistently turn £1 of ad spend into £6–£12 of revenue. Built specifically for restaurants, bars, pubs, and hotels — not generic e-commerce. Every framework, audience strategy, and creative formula is hospitality-tested.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to set up Meta Ads, Google Ads, and TikTok campaigns that actually drive bookings\u003c\/li\u003e\n\u003cli\u003eThe audience targeting frameworks that consistently deliver 4–8x ROAS for hospitality\u003c\/li\u003e\n\u003cli\u003eCreative formulas for ads that convert browsers into bookers\u003c\/li\u003e\n\u003cli\u003eHow to measure what matters — covers, room nights, and lifetime value, not vanity metrics\u003c\/li\u003e\n\u003cli\u003eThe exact budget structures used by venues spending £500\/month and venues spending £50,000\/month\u003c\/li\u003e\n\u003cli\u003eHow to reduce OTA dependency by driving direct bookings through paid channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Playbook Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators running their own ads\u003c\/li\u003e\n\u003cli\u003eBoutique hotel marketers tired of OTA commission costs\u003c\/li\u003e\n\u003cli\u003eMarketing managers at hospitality groups managing in-house paid media\u003c\/li\u003e\n\u003cli\u003eOperators currently using an agency who want to know what good looks like\u003c\/li\u003e\n\u003cli\u003eAnyone whose paid media spend feels like a black box\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: FOUNDATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why Most Hospitality Paid Media Fails\u003c\/li\u003e\n\u003cli\u003e2. The Hospitality Customer Journey \u0026amp; Where Paid Media Fits\u003c\/li\u003e\n\u003cli\u003e3. Setting Up for Success: Pixels, Tracking \u0026amp; Attribution\u003c\/li\u003e\n\u003cli\u003e4. The Paid Media Strategy Framework\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: META ADS (FACEBOOK \u0026amp; INSTAGRAM)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5. Campaign Structure for Hospitality\u003c\/li\u003e\n\u003cli\u003e6. Audience Strategy: Who to Target \u0026amp; How\u003c\/li\u003e\n\u003cli\u003e7. Creative Formulas That Drive Bookings\u003c\/li\u003e\n\u003cli\u003e8. Retargeting Frameworks for Restaurants \u0026amp; Hotels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: GOOGLE ADS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9. Search Ads for Hospitality (Bookings \u0026amp; Brand Defence)\u003c\/li\u003e\n\u003cli\u003e10. Performance Max Done Right\u003c\/li\u003e\n\u003cli\u003e11. YouTube Ads for Awareness \u0026amp; Consideration\u003c\/li\u003e\n\u003cli\u003e12. Local Service Ads \u0026amp; Hotel Ads\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: TIKTOK \u0026amp; EMERGING CHANNELS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13. TikTok Ads for Hospitality\u003c\/li\u003e\n\u003cli\u003e14. The Creator-Led Ad Strategy\u003c\/li\u003e\n\u003cli\u003e15. When to Test New Channels (And When Not To)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: CREATIVE \u0026amp; MESSAGING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e16. The Hospitality Ad Creative Toolkit\u003c\/li\u003e\n\u003cli\u003e17. Hooks, Offers \u0026amp; CTAs That Convert\u003c\/li\u003e\n\u003cli\u003e18. UGC, Influencer Whitelisting \u0026amp; Social Proof Ads\u003c\/li\u003e\n\u003cli\u003e19. Creative Testing Frameworks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: MEASUREMENT \u0026amp; OPTIMISATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e20. The Real Metrics: ROAS, Cost-Per-Cover, Cost-Per-Room-Night\u003c\/li\u003e\n\u003cli\u003e21. Attribution Models for Hospitality\u003c\/li\u003e\n\u003cli\u003e22. The Weekly Optimisation Checklist\u003c\/li\u003e\n\u003cli\u003e23. Knowing When to Scale, Pause, or Kill a Campaign\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: BUDGETS \u0026amp; SCALING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24. Budget Frameworks: £500 to £50,000 per Month\u003c\/li\u003e\n\u003cli\u003e25. Seasonal Budgeting for Hospitality\u003c\/li\u003e\n\u003cli\u003e26. Scaling Without Breaking Performance\u003c\/li\u003e\n\u003cli\u003e27. Working With Agencies vs In-House\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Campaign Setup Checklists (Meta, Google, TikTok)\u003c\/li\u003e\n\u003cli\u003eAppendix B: Creative Brief Templates\u003c\/li\u003e\n\u003cli\u003eAppendix C: Reporting Dashboard Templates\u003c\/li\u003e\n\u003cli\u003eAppendix D: Tools \u0026amp; Resources\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF playbook plus editable templates and checklists.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320372785490,"sku":null,"price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/2184\/7634\/files\/IMG-3587.jpg?v=1766577320"}],"url":"https:\/\/www.hospitalitymarketingcompany.co.uk\/collections\/guest-acquisition-suite.oembed","provider":"Hospitality Marketing","version":"1.0","type":"link"}