{"title":"Grow the Guest Base","description":"\u003cp\u003eTurn first-time guests into loyal regulars. CRM, email, reviews, feedback systems, and acquisition — the playbooks that grow lifetime value without growing OTA dependency.\u003c\/p\u003e","products":[{"product_id":"the-guest-acquisition-playbook-paid-media-strategy","title":"The Guest Acquisition Playbook: Paid Media Strategy","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Complete Paid Media Playbook for Filling Tables, Rooms, and Diaries — Without Wasting Budget.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS PLAYBOOK\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMost hospitality operators waste 60–80% of their paid media budget. Wrong audiences, wrong creative, wrong objectives, wrong platforms. This playbook gives you the full system used by hospitality brands that consistently turn £1 of ad spend into £6–£12 of revenue. Built specifically for restaurants, bars, pubs, and hotels — not generic e-commerce. Every framework, audience strategy, and creative formula is hospitality-tested.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to set up Meta Ads, Google Ads, and TikTok campaigns that actually drive bookings\u003c\/li\u003e\n\u003cli\u003eThe audience targeting frameworks that consistently deliver 4–8x ROAS for hospitality\u003c\/li\u003e\n\u003cli\u003eCreative formulas for ads that convert browsers into bookers\u003c\/li\u003e\n\u003cli\u003eHow to measure what matters — covers, room nights, and lifetime value, not vanity metrics\u003c\/li\u003e\n\u003cli\u003eThe exact budget structures used by venues spending £500\/month and venues spending £50,000\/month\u003c\/li\u003e\n\u003cli\u003eHow to reduce OTA dependency by driving direct bookings through paid channels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Playbook Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators running their own ads\u003c\/li\u003e\n\u003cli\u003eBoutique hotel marketers tired of OTA commission costs\u003c\/li\u003e\n\u003cli\u003eMarketing managers at hospitality groups managing in-house paid media\u003c\/li\u003e\n\u003cli\u003eOperators currently using an agency who want to know what good looks like\u003c\/li\u003e\n\u003cli\u003eAnyone whose paid media spend feels like a black box\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: FOUNDATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why Most Hospitality Paid Media Fails\u003c\/li\u003e\n\u003cli\u003e2. The Hospitality Customer Journey \u0026amp; Where Paid Media Fits\u003c\/li\u003e\n\u003cli\u003e3. Setting Up for Success: Pixels, Tracking \u0026amp; Attribution\u003c\/li\u003e\n\u003cli\u003e4. The Paid Media Strategy Framework\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: META ADS (FACEBOOK \u0026amp; INSTAGRAM)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5. Campaign Structure for Hospitality\u003c\/li\u003e\n\u003cli\u003e6. Audience Strategy: Who to Target \u0026amp; How\u003c\/li\u003e\n\u003cli\u003e7. Creative Formulas That Drive Bookings\u003c\/li\u003e\n\u003cli\u003e8. Retargeting Frameworks for Restaurants \u0026amp; Hotels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: GOOGLE ADS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9. Search Ads for Hospitality (Bookings \u0026amp; Brand Defence)\u003c\/li\u003e\n\u003cli\u003e10. Performance Max Done Right\u003c\/li\u003e\n\u003cli\u003e11. YouTube Ads for Awareness \u0026amp; Consideration\u003c\/li\u003e\n\u003cli\u003e12. Local Service Ads \u0026amp; Hotel Ads\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: TIKTOK \u0026amp; EMERGING CHANNELS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13. TikTok Ads for Hospitality\u003c\/li\u003e\n\u003cli\u003e14. The Creator-Led Ad Strategy\u003c\/li\u003e\n\u003cli\u003e15. When to Test New Channels (And When Not To)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: CREATIVE \u0026amp; MESSAGING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e16. The Hospitality Ad Creative Toolkit\u003c\/li\u003e\n\u003cli\u003e17. Hooks, Offers \u0026amp; CTAs That Convert\u003c\/li\u003e\n\u003cli\u003e18. UGC, Influencer Whitelisting \u0026amp; Social Proof Ads\u003c\/li\u003e\n\u003cli\u003e19. Creative Testing Frameworks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: MEASUREMENT \u0026amp; OPTIMISATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e20. The Real Metrics: ROAS, Cost-Per-Cover, Cost-Per-Room-Night\u003c\/li\u003e\n\u003cli\u003e21. Attribution Models for Hospitality\u003c\/li\u003e\n\u003cli\u003e22. The Weekly Optimisation Checklist\u003c\/li\u003e\n\u003cli\u003e23. Knowing When to Scale, Pause, or Kill a Campaign\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: BUDGETS \u0026amp; SCALING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24. Budget Frameworks: £500 to £50,000 per Month\u003c\/li\u003e\n\u003cli\u003e25. Seasonal Budgeting for Hospitality\u003c\/li\u003e\n\u003cli\u003e26. Scaling Without Breaking Performance\u003c\/li\u003e\n\u003cli\u003e27. Working With Agencies vs In-House\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Campaign Setup Checklists (Meta, Google, TikTok)\u003c\/li\u003e\n\u003cli\u003eAppendix B: Creative Brief Templates\u003c\/li\u003e\n\u003cli\u003eAppendix C: Reporting Dashboard Templates\u003c\/li\u003e\n\u003cli\u003eAppendix D: Tools \u0026amp; Resources\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF playbook plus editable templates and checklists.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320372785490,"sku":null,"price":77.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/2184\/7634\/files\/IMG-3587.jpg?v=1766577320"},{"product_id":"the-ultimate-crm-strategy-for-hospitality","title":"The Ultimate CRM Strategy for Hospitality","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTurn First-Time Guests Into Loyal Regulars With the CRM System Built for Hospitality.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS GUIDE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMost hospitality businesses sit on goldmines of guest data and do absolutely nothing with it. Bookings, dietary preferences, anniversaries, spend history — all of it gathering dust in a system no one looks at. This guide gives you the complete CRM strategy used by hospitality brands that turn one-time visitors into 5x-a-year regulars. Practical, hospitality-specific, and built for operators who don't have a dedicated CRM team.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to build a guest database that actually drives revenue (not just sits there)\u003c\/li\u003e\n\u003cli\u003eThe email and SMS automation flows that consistently deliver 30–40% open rates and 5–8% conversion in hospitality\u003c\/li\u003e\n\u003cli\u003eHow to segment guests in ways that make every message feel personal\u003c\/li\u003e\n\u003cli\u003eLoyalty mechanics that work for independent venues — without needing a corporate-grade tech stack\u003c\/li\u003e\n\u003cli\u003eHow to recover lapsed guests and turn one-visit diners into repeat regulars\u003c\/li\u003e\n\u003cli\u003eThe exact tech stack recommendations for venues spending £0–£500\/month on CRM\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Guide Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators with growing guest databases\u003c\/li\u003e\n\u003cli\u003eBoutique hotel marketers wanting to drive direct repeat stays\u003c\/li\u003e\n\u003cli\u003eMarketing managers at hospitality groups building CRM from scratch\u003c\/li\u003e\n\u003cli\u003eOperators using SevenRooms, Mews, OpenTable, or similar — who want to actually use the data\u003c\/li\u003e\n\u003cli\u003eAnyone tired of paying OTA commission for guests who've already visited\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: CRM FOUNDATIONS FOR HOSPITALITY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why Hospitality CRM Is Different (And Why Generic Advice Fails)\u003c\/li\u003e\n\u003cli\u003e2. The Guest Lifecycle Map\u003c\/li\u003e\n\u003cli\u003e3. The Real ROI of CRM in Hospitality\u003c\/li\u003e\n\u003cli\u003e4. Setting Your CRM Strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: BUILDING YOUR GUEST DATABASE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5. Data Capture at Every Touchpoint\u003c\/li\u003e\n\u003cli\u003e6. GDPR \u0026amp; Consent Done Right\u003c\/li\u003e\n\u003cli\u003e7. Cleaning, Deduplication \u0026amp; Database Hygiene\u003c\/li\u003e\n\u003cli\u003e8. Integrating Your Booking System, POS \u0026amp; Email Platform\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: SEGMENTATION THAT DRIVES REVENUE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9. The Hospitality Segmentation Framework\u003c\/li\u003e\n\u003cli\u003e10. Behavioural Segments: Frequency, Recency, Spend\u003c\/li\u003e\n\u003cli\u003e11. Lifestyle Segments: Foodies, Families, Date-Nighters, Business\u003c\/li\u003e\n\u003cli\u003e12. The High-Value Guest Identification Framework\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: EMAIL MARKETING THAT WORKS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13. The Welcome Series Every Venue Needs\u003c\/li\u003e\n\u003cli\u003e14. The Birthday \u0026amp; Anniversary Engine\u003c\/li\u003e\n\u003cli\u003e15. Promotional Campaigns That Don't Cheapen the Brand\u003c\/li\u003e\n\u003cli\u003e16. The Lapsed Guest Recovery Sequence\u003c\/li\u003e\n\u003cli\u003e17. Email Design Principles for Hospitality\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: SMS \u0026amp; MESSAGING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18. When SMS Outperforms Email\u003c\/li\u003e\n\u003cli\u003e19. Booking Confirmations, Reminders \u0026amp; Pre-Arrival Sequences\u003c\/li\u003e\n\u003cli\u003e20. WhatsApp Business for Hospitality\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: LOYALTY \u0026amp; RETENTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e21. Loyalty Program Frameworks for Independent Venues\u003c\/li\u003e\n\u003cli\u003e22. Tiered vs Points vs Surprise \u0026amp; Delight\u003c\/li\u003e\n\u003cli\u003e23. Building a Regulars Program That Actually Drives Visits\u003c\/li\u003e\n\u003cli\u003e24. Measuring \u0026amp; Improving Guest Lifetime Value\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: TECH STACK \u0026amp; TOOLS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e25. CRM Platform Recommendations by Venue Size\u003c\/li\u003e\n\u003cli\u003e26. Integrations That Matter\u003c\/li\u003e\n\u003cli\u003e27. Build vs Buy: When to Use Specialist Hospitality CRM\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 8: MEASUREMENT \u0026amp; OPTIMISATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e28. The CRM Metrics That Matter\u003c\/li\u003e\n\u003cli\u003e29. Building Your Monthly CRM Dashboard\u003c\/li\u003e\n\u003cli\u003e30. A\/B Testing Frameworks for Hospitality CRM\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Email Template Library\u003c\/li\u003e\n\u003cli\u003eAppendix B: SMS Template Library\u003c\/li\u003e\n\u003cli\u003eAppendix C: Segmentation Worksheets\u003c\/li\u003e\n\u003cli\u003eAppendix D: CRM Audit Checklist\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF guide plus editable email and SMS templates.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320373145938,"sku":null,"price":67.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/2184\/7634\/files\/IMG-3589.jpg?v=1766577320"},{"product_id":"guest-feedback-systems-that-drive-revenue","title":"Guest Feedback Systems That Drive Revenue","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Complete System for Capturing Guest Feedback, Acting On It, and Turning Insight Into Revenue.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS GUIDE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMost guest feedback gets read once and forgotten. The venues that consistently grow are the ones with a system — capturing feedback at the right moments, routing it to the right people, and acting on it fast enough to save the guest and improve the next experience. This guide gives you the complete feedback infrastructure used by hospitality brands that turn complaints into loyalty and praise into press. Built specifically for restaurants, bars, pubs, and hotels.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to capture feedback at every stage of the guest journey — without surveying them to death\u003c\/li\u003e\n\u003cli\u003eThe Net Promoter Score, CSAT, and review-trigger systems used by best-in-class operators\u003c\/li\u003e\n\u003cli\u003eHow to route real-time feedback to the right team member fast enough to act on it\u003c\/li\u003e\n\u003cli\u003eThe complaint recovery protocol that turns angry guests into loyal advocates\u003c\/li\u003e\n\u003cli\u003eHow to use feedback as a structured input to menu, service, and marketing decisions\u003c\/li\u003e\n\u003cli\u003eThe reporting cadence that keeps feedback at the centre of how you run the venue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Guide Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators\u003c\/li\u003e\n\u003cli\u003eBoutique hotel and accommodation managers\u003c\/li\u003e\n\u003cli\u003eMarketing managers responsible for guest experience reporting\u003c\/li\u003e\n\u003cli\u003eMulti-site operators trying to standardise feedback across venues\u003c\/li\u003e\n\u003cli\u003eAnyone who knows the feedback is there but isn't using it\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: THE FEEDBACK STRATEGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why Most Feedback Programs Fail\u003c\/li\u003e\n\u003cli\u003e2. The Real Commercial Value of Guest Feedback\u003c\/li\u003e\n\u003cli\u003e3. The Feedback Strategy Framework\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: CAPTURING FEEDBACK\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4. The Guest Journey Feedback Map\u003c\/li\u003e\n\u003cli\u003e5. In-Venue Capture Techniques\u003c\/li\u003e\n\u003cli\u003e6. Post-Visit Email \u0026amp; SMS Surveys\u003c\/li\u003e\n\u003cli\u003e7. NPS, CSAT \u0026amp; Star Ratings — When to Use Each\u003c\/li\u003e\n\u003cli\u003e8. Avoiding Survey Fatigue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: REAL-TIME RECOVERY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9. The Real-Time Alert System\u003c\/li\u003e\n\u003cli\u003e10. The Complaint Recovery Protocol\u003c\/li\u003e\n\u003cli\u003e11. Compensation Frameworks That Don't Bleed Margin\u003c\/li\u003e\n\u003cli\u003e12. Turning Recoveries Into Loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: FEEDBACK INTO ACTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13. Routing Feedback to the Right Decision-Maker\u003c\/li\u003e\n\u003cli\u003e14. The Weekly Feedback Review Process\u003c\/li\u003e\n\u003cli\u003e15. Using Feedback in Menu, Service \u0026amp; Marketing Decisions\u003c\/li\u003e\n\u003cli\u003e16. The Quarterly Insights Review\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: USING POSITIVE FEEDBACK\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e17. Routing Praise Into Reviews\u003c\/li\u003e\n\u003cli\u003e18. Using Feedback as Marketing Content\u003c\/li\u003e\n\u003cli\u003e19. Building a Testimonials Library\u003c\/li\u003e\n\u003cli\u003e20. The Feedback-to-Press Pipeline\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: TECH STACK\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e21. Feedback Platforms for Hospitality\u003c\/li\u003e\n\u003cli\u003e22. Integrating With CRM, Booking \u0026amp; POS\u003c\/li\u003e\n\u003cli\u003e23. Tools for Multi-Site Operators\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: MEASUREMENT \u0026amp; REPORTING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24. The Feedback KPIs That Matter\u003c\/li\u003e\n\u003cli\u003e25. Building Your Monthly Feedback Dashboard\u003c\/li\u003e\n\u003cli\u003e26. Reporting to Owners, Boards \u0026amp; Investors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Survey Template Library\u003c\/li\u003e\n\u003cli\u003eAppendix B: Complaint Response Templates\u003c\/li\u003e\n\u003cli\u003eAppendix C: Feedback Audit Checklist\u003c\/li\u003e\n\u003cli\u003eAppendix D: Tools \u0026amp; Resources\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF guide plus editable survey and response templates.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320373211474,"sku":null,"price":47.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"review-generation-reputation-management-masterclass","title":"Review Generation \u0026 Reputation Management Masterclass","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Complete System for Generating More Reviews, Protecting Your Reputation, and Turning Both Into Revenue.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS MASTERCLASS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eReviews are the most powerful sales asset most hospitality businesses ignore. Guests check them before booking, before walking in, before recommending you. This masterclass gives you the complete system used by hospitality brands that consistently rank in the top 5% for review volume, score, and recency on Google, TripAdvisor, and OpenTable. Built on 30 years of combined hospitality and marketing experience.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe review generation systems that consistently 3–5x review volume within 90 days\u003c\/li\u003e\n\u003cli\u003eHow to build a review-asking process into your guest journey without it feeling forced\u003c\/li\u003e\n\u003cli\u003eResponse frameworks for positive, negative, and outright unfair reviews\u003c\/li\u003e\n\u003cli\u003eHow to recover from a one-star review and use it to win future guests\u003c\/li\u003e\n\u003cli\u003eThe reputation monitoring stack every venue should have running\u003c\/li\u003e\n\u003cli\u003eHow to leverage reviews across your marketing — website, ads, social, email\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Masterclass Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators\u003c\/li\u003e\n\u003cli\u003eBoutique hotel marketers managing TripAdvisor and Booking.com reputation\u003c\/li\u003e\n\u003cli\u003eMarketing managers responsible for review generation across multiple venues\u003c\/li\u003e\n\u003cli\u003eOperators currently relying on luck for reviews\u003c\/li\u003e\n\u003cli\u003eAnyone who's lost sleep over a bad review\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: WHY REVIEWS MATTER MORE THAN EVER\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. The Real Commercial Impact of Reviews\u003c\/li\u003e\n\u003cli\u003e2. The Review Ecosystem: Google, TripAdvisor, OpenTable \u0026amp; Beyond\u003c\/li\u003e\n\u003cli\u003e3. Setting Your Review Strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: REVIEW GENERATION SYSTEMS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4. The Review Funnel Framework\u003c\/li\u003e\n\u003cli\u003e5. When and How to Ask (Without Being Awkward)\u003c\/li\u003e\n\u003cli\u003e6. In-Venue Asking Techniques That Work\u003c\/li\u003e\n\u003cli\u003e7. Email \u0026amp; SMS Review Request Sequences\u003c\/li\u003e\n\u003cli\u003e8. QR Codes, NFC \u0026amp; On-Table Triggers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: RESPONSE FRAMEWORKS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9. Responding to Positive Reviews (And Why It Matters)\u003c\/li\u003e\n\u003cli\u003e10. The Negative Review Recovery Protocol\u003c\/li\u003e\n\u003cli\u003e11. Dealing With Unfair, False, or Malicious Reviews\u003c\/li\u003e\n\u003cli\u003e12. Response Templates for Every Scenario\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: REPUTATION MONITORING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13. The Reputation Monitoring Stack\u003c\/li\u003e\n\u003cli\u003e14. Setting Up Alerts Across Every Platform\u003c\/li\u003e\n\u003cli\u003e15. The Weekly Reputation Review Process\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: PLATFORM-SPECIFIC PLAYBOOKS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e16. Google Reviews Mastery\u003c\/li\u003e\n\u003cli\u003e17. TripAdvisor: Working With (and Around) the Algorithm\u003c\/li\u003e\n\u003cli\u003e18. OpenTable, SevenRooms \u0026amp; Reservation Platform Reviews\u003c\/li\u003e\n\u003cli\u003e19. Booking.com \u0026amp; Hotel-Specific Platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: LEVERAGING REVIEWS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e20. Using Reviews on Your Website\u003c\/li\u003e\n\u003cli\u003e21. Reviews in Paid Media Creative\u003c\/li\u003e\n\u003cli\u003e22. Reviews in Email \u0026amp; CRM\u003c\/li\u003e\n\u003cli\u003e23. Reviews in Social Content\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: MEASUREMENT \u0026amp; OPTIMISATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24. The Review KPIs That Matter\u003c\/li\u003e\n\u003cli\u003e25. Building Your Reputation Dashboard\u003c\/li\u003e\n\u003cli\u003e26. The Quarterly Reputation Audit\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Response Template Library\u003c\/li\u003e\n\u003cli\u003eAppendix B: Review Request Email \u0026amp; SMS Sequences\u003c\/li\u003e\n\u003cli\u003eAppendix C: Reputation Audit Checklist\u003c\/li\u003e\n\u003cli\u003eAppendix D: Tools \u0026amp; Resources\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF masterclass plus editable templates and sequences.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320373244242,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/www.hospitalitymarketingcompany.co.uk\/collections\/grow-the-guest-base.oembed","provider":"Hospitality Marketing","version":"1.0","type":"link"}