{"title":"Get Press \u0026 Reach","description":"\u003cp\u003eGet the press, profile, and partnerships your venue deserves. Earned media, influencer, and networking playbooks for operators who want to be known — without paying a £5k\/month PR retainer.\u003c\/p\u003e","products":[{"product_id":"earned-media-pr-toolkit","title":"Earned Media \u0026 PR Toolkit","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Strategic PR \u0026amp; Earned Media Toolkit for Hospitality Brands That Want Press Without Paying for It.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS TOOLKIT\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMost hospitality businesses pay PR agencies £3,000–£8,000 a month and still don't get the coverage they want. Why? Because the agency is following a generic playbook, not a hospitality-specific one. This toolkit gives you the earned media system used by venues that consistently land press in The Guardian, Time Out, The Caterer, Code Hospitality, and the Sunday supplements. Built on 30 years of combined hospitality and marketing experience — including building relationships with the journalists who actually cover this industry.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to build a media list of journalists who actually cover hospitality (and how to keep it fresh)\u003c\/li\u003e\n\u003cli\u003eThe pitch frameworks that consistently get coverage in national and trade press\u003c\/li\u003e\n\u003cli\u003eHow to write press releases that journalists open, read, and act on\u003c\/li\u003e\n\u003cli\u003eThe story angles that always work for restaurants, bars, pubs, and hotels\u003c\/li\u003e\n\u003cli\u003eHow to land podcast appearances, opinion columns, and trade interviews\u003c\/li\u003e\n\u003cli\u003eThe reactive PR playbook — turning industry news into your coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Toolkit Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators tired of being invisible\u003c\/li\u003e\n\u003cli\u003eBoutique hotel marketers building brand awareness without a PR retainer\u003c\/li\u003e\n\u003cli\u003eHospitality founders launching new venues\u003c\/li\u003e\n\u003cli\u003eMarketing managers managing PR in-house\u003c\/li\u003e\n\u003cli\u003eOperators who've worked with PR agencies and weren't impressed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: EARNED MEDIA STRATEGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why PR Still Matters in 2026\u003c\/li\u003e\n\u003cli\u003e2. The Earned Media Ecosystem for Hospitality\u003c\/li\u003e\n\u003cli\u003e3. Setting PR Goals That Actually Mean Something\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: BUILDING YOUR MEDIA LIST\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4. The Hospitality Media Landscape: National, Trade, Regional, Online\u003c\/li\u003e\n\u003cli\u003e5. Identifying the Right Journalists for Your Story\u003c\/li\u003e\n\u003cli\u003e6. Building \u0026amp; Maintaining Your Media Database\u003c\/li\u003e\n\u003cli\u003e7. The Long Game: Building Real Relationships\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: STORY DEVELOPMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e8. Why Most Hospitality Pitches Get Ignored\u003c\/li\u003e\n\u003cli\u003e9. The 12 Story Angles That Always Work\u003c\/li\u003e\n\u003cli\u003e10. Newsjacking \u0026amp; Reactive PR for Hospitality\u003c\/li\u003e\n\u003cli\u003e11. Building a Year of Story Hooks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: WRITING THAT GETS COVERED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e12. Press Release Frameworks That Work\u003c\/li\u003e\n\u003cli\u003e13. Pitch Email Frameworks (And Templates)\u003c\/li\u003e\n\u003cli\u003e14. Writing Op-Eds \u0026amp; Opinion Columns\u003c\/li\u003e\n\u003cli\u003e15. The Quote Library Every Founder Should Have\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: BEYOND PRESS RELEASES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e16. Landing Podcast Appearances\u003c\/li\u003e\n\u003cli\u003e17. Trade Awards Strategy\u003c\/li\u003e\n\u003cli\u003e18. Industry Speaking \u0026amp; Panels\u003c\/li\u003e\n\u003cli\u003e19. Building Thought Leadership for Founders\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: LAUNCH \u0026amp; CAMPAIGN PR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e20. The Hospitality Launch PR Playbook\u003c\/li\u003e\n\u003cli\u003e21. Campaign-Driven PR That Goes Beyond a Single Hit\u003c\/li\u003e\n\u003cli\u003e22. Press Trips, Tastings \u0026amp; Soft Launches\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: MEASUREMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e23. The PR Metrics That Matter (Beyond AVE)\u003c\/li\u003e\n\u003cli\u003e24. Tracking Coverage \u0026amp; Sentiment\u003c\/li\u003e\n\u003cli\u003e25. Tying PR to Bookings \u0026amp; Brand Health\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Press Release Templates\u003c\/li\u003e\n\u003cli\u003eAppendix B: Pitch Email Templates\u003c\/li\u003e\n\u003cli\u003eAppendix C: UK Hospitality Media List Starter Pack\u003c\/li\u003e\n\u003cli\u003eAppendix D: PR Calendar Template\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF toolkit plus editable templates and starter media list.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320373342546,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"strategic-networking-for-hospitality-growth","title":"Strategic Networking for Hospitality Growth","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Networking Playbook for Hospitality Operators Who Want to Grow Faster Through Relationships, Not Just Marketing.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS PLAYBOOK\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe most successful hospitality operators have something in common — they have a network. Suppliers, journalists, fellow operators, investors, landlords, agents, creators. Networking is the marketing channel almost no one talks about, and the one that compounds the most over time. This playbook gives you a structured, non-cringe approach to building the relationships that move your venue forward — even if you're allergic to \"networking events.\"\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe networking strategy framework for operators who hate networking\u003c\/li\u003e\n\u003cli\u003eHow to identify the 50 people who could meaningfully change your business\u003c\/li\u003e\n\u003cli\u003eThe events, communities, and platforms that matter in UK hospitality\u003c\/li\u003e\n\u003cli\u003eHow to build relationships with journalists, investors, and operators authentically\u003c\/li\u003e\n\u003cli\u003eThe follow-up systems that turn one-off meetings into real relationships\u003c\/li\u003e\n\u003cli\u003eHow to build a personal brand that pulls people toward you instead of having to chase\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Playbook Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators\u003c\/li\u003e\n\u003cli\u003eHospitality founders building reputation alongside venues\u003c\/li\u003e\n\u003cli\u003eMarketing managers and senior leaders building industry profile\u003c\/li\u003e\n\u003cli\u003eOperators who want to expand into new sites, markets, or partnerships\u003c\/li\u003e\n\u003cli\u003eAnyone who knows networking matters but never feels good doing it\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: NETWORKING STRATEGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why Networking Is the Hidden Marketing Channel\u003c\/li\u003e\n\u003cli\u003e2. The Compounding Returns of Relationships\u003c\/li\u003e\n\u003cli\u003e3. Setting Networking Goals That Tie to the Business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: MAPPING YOUR NETWORK\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4. The Hospitality Stakeholder Map\u003c\/li\u003e\n\u003cli\u003e5. The 50-Person List Exercise\u003c\/li\u003e\n\u003cli\u003e6. Identifying the Connectors in Your Industry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: WHERE THE INDUSTRY ACTUALLY GATHERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e7. UK Hospitality Events Worth Going To\u003c\/li\u003e\n\u003cli\u003e8. The Trade Bodies Worth Joining\u003c\/li\u003e\n\u003cli\u003e9. The Online Communities That Matter\u003c\/li\u003e\n\u003cli\u003e10. The Awards Ecosystem\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: SHOWING UP WELL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e11. The Pre-Event Preparation Routine\u003c\/li\u003e\n\u003cli\u003e12. The Conversation Frameworks That Open Doors\u003c\/li\u003e\n\u003cli\u003e13. The \"Give First\" Principle in Practice\u003c\/li\u003e\n\u003cli\u003e14. Following Up Without Being Awkward\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: BUILDING RELATIONSHIPS WITH KEY GROUPS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e15. Journalists \u0026amp; Hospitality Media\u003c\/li\u003e\n\u003cli\u003e16. Other Operators (Friends, Not Competitors)\u003c\/li\u003e\n\u003cli\u003e17. Suppliers, Brokers \u0026amp; Agents\u003c\/li\u003e\n\u003cli\u003e18. Investors, Landlords \u0026amp; the Money Side\u003c\/li\u003e\n\u003cli\u003e19. Creators \u0026amp; Cultural Influencers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: PERSONAL BRAND\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e20. Why Founders Need a Personal Brand\u003c\/li\u003e\n\u003cli\u003e21. LinkedIn for Hospitality Founders\u003c\/li\u003e\n\u003cli\u003e22. Speaking, Writing \u0026amp; Podcasting\u003c\/li\u003e\n\u003cli\u003e23. Building Inbound Networking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: SYSTEMS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24. The Personal CRM Every Operator Should Have\u003c\/li\u003e\n\u003cli\u003e25. The Quarterly Network Review\u003c\/li\u003e\n\u003cli\u003e26. Sustaining Relationships Over Years\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: 50-Person List Template\u003c\/li\u003e\n\u003cli\u003eAppendix B: Conversation Starter Library\u003c\/li\u003e\n\u003cli\u003eAppendix C: Follow-Up Email Templates\u003c\/li\u003e\n\u003cli\u003eAppendix D: UK Hospitality Events Calendar\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF playbook plus editable templates and event calendar.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320374063442,"sku":null,"price":37.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"influencer-brand-ambassador-program-framework","title":"Influencer \u0026 Brand Ambassador Program Framework","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Strategic Framework for Building an Influencer \u0026amp; Brand Ambassador Program That Drives Real Bookings.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS FRAMEWORK\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMost hospitality influencer activity is a transaction: free meal in, post out, no measurable return. The venues that win build programs — long-term relationships with the right creators, briefed properly, measured properly, and woven into a wider marketing strategy. This framework gives you the complete playbook for designing, launching, and running an influencer and ambassador program that consistently delivers commercial results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to identify the right creators for your venue (it's not about follower count)\u003c\/li\u003e\n\u003cli\u003eThe brief, contract, and content rights frameworks that protect both sides\u003c\/li\u003e\n\u003cli\u003eHow to build a tiered ambassador program — from micro-influencers to high-profile partners\u003c\/li\u003e\n\u003cli\u003eThe whitelisting and paid amplification tactics that 5–10x organic reach\u003c\/li\u003e\n\u003cli\u003eHow to measure what actually matters — not vanity metrics\u003c\/li\u003e\n\u003cli\u003eThe PR-to-influencer pipeline that compounds coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Framework Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators\u003c\/li\u003e\n\u003cli\u003eBoutique hotel marketers building creator partnerships\u003c\/li\u003e\n\u003cli\u003eMarketing managers running influencer programs in-house\u003c\/li\u003e\n\u003cli\u003eHospitality founders launching new venues\u003c\/li\u003e\n\u003cli\u003eOperators tired of giving away meals for posts that go nowhere\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: INFLUENCER STRATEGY FOR HOSPITALITY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why Most Hospitality Influencer Activity Fails\u003c\/li\u003e\n\u003cli\u003e2. The Influencer Spectrum: Nano, Micro, Macro, Celebrity\u003c\/li\u003e\n\u003cli\u003e3. Setting Goals That Tie to Bookings\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: FINDING THE RIGHT CREATORS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4. The Creator Fit Framework\u003c\/li\u003e\n\u003cli\u003e5. Sourcing \u0026amp; Vetting Tools\u003c\/li\u003e\n\u003cli\u003e6. Spotting Fake Followers, Bots \u0026amp; Engagement Pods\u003c\/li\u003e\n\u003cli\u003e7. Local vs Destination Creators\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: PROGRAM DESIGN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e8. Single Activations vs Long-Term Ambassadors\u003c\/li\u003e\n\u003cli\u003e9. Building a Tiered Ambassador Program\u003c\/li\u003e\n\u003cli\u003e10. Compensation Models: Free Visits, Fees, Affiliate, Hybrid\u003c\/li\u003e\n\u003cli\u003e11. Exclusivity, Rights \u0026amp; Usage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: BRIEFING \u0026amp; CONTENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e12. The Influencer Brief Framework\u003c\/li\u003e\n\u003cli\u003e13. Giving Direction Without Killing Authenticity\u003c\/li\u003e\n\u003cli\u003e14. Content Approval Workflows\u003c\/li\u003e\n\u003cli\u003e15. The Repurposing Strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: AMPLIFICATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e16. Whitelisting \u0026amp; Paid Amplification\u003c\/li\u003e\n\u003cli\u003e17. Using Creator Content in Your Own Channels\u003c\/li\u003e\n\u003cli\u003e18. Cross-Promotion Frameworks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: LEGAL \u0026amp; COMPLIANCE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e19. Disclosure Rules (ASA, FTC, EU)\u003c\/li\u003e\n\u003cli\u003e20. Contract Templates \u0026amp; IP Clauses\u003c\/li\u003e\n\u003cli\u003e21. Risk Management for Hospitality\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: MEASUREMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e22. The Influencer Metrics That Matter\u003c\/li\u003e\n\u003cli\u003e23. Attribution: Tying Creators to Bookings\u003c\/li\u003e\n\u003cli\u003e24. The Quarterly Program Review\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Influencer Brief Template\u003c\/li\u003e\n\u003cli\u003eAppendix B: Contract Template\u003c\/li\u003e\n\u003cli\u003eAppendix C: Outreach Email Templates\u003c\/li\u003e\n\u003cli\u003eAppendix D: Tools \u0026amp; Resources\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF framework plus editable templates and contracts.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320374194514,"sku":null,"price":47.0,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/www.hospitalitymarketingcompany.co.uk\/collections\/get-press-reach.oembed","provider":"Hospitality Marketing","version":"1.0","type":"link"}