{"title":"DIGITAL MARKETING SUITE","description":"","products":[{"product_id":"social-media-strategy-framework-for-hospitality","title":"Social Media Strategy Framework for Hospitality","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Social Strategy Framework Built for Hospitality Brands That Want to Drive Real Bookings — Not Just Likes.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS FRAMEWORK\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMost hospitality social media is a hamster wheel of pretty plates, sunset shots, and posts that go nowhere. This framework gives you the complete strategic system used by hospitality brands that turn Instagram, TikTok, and Facebook into actual booking engines. Built specifically for restaurants, bars, pubs, and hotels — and the operators trying to run social alongside everything else.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to build a social strategy that ties directly to commercial outcomes (covers, room nights, revenue)\u003c\/li\u003e\n\u003cli\u003eThe platform-specific playbooks for Instagram, TikTok, Facebook, and emerging channels\u003c\/li\u003e\n\u003cli\u003eThe content pillar framework that keeps you consistent without running dry\u003c\/li\u003e\n\u003cli\u003eHow to build a 90-day content calendar in a single afternoon\u003c\/li\u003e\n\u003cli\u003eCreator and UGC strategies that scale without needing a £50k production budget\u003c\/li\u003e\n\u003cli\u003eThe community management approach that turns followers into regulars\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Framework Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators running their own social\u003c\/li\u003e\n\u003cli\u003eBoutique hotel marketers building presence beyond OTAs\u003c\/li\u003e\n\u003cli\u003eMarketing managers at hospitality groups managing in-house social teams\u003c\/li\u003e\n\u003cli\u003eHospitality founders launching new venues\u003c\/li\u003e\n\u003cli\u003eAnyone whose social feels busy but isn't moving the business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: SOCIAL STRATEGY FOUNDATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why Most Hospitality Social Fails\u003c\/li\u003e\n\u003cli\u003e2. The Social Strategy Pyramid\u003c\/li\u003e\n\u003cli\u003e3. Setting Goals That Actually Matter\u003c\/li\u003e\n\u003cli\u003e4. Choosing the Right Platforms for Your Venue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: CONTENT STRATEGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5. The Hospitality Content Pillar Framework\u003c\/li\u003e\n\u003cli\u003e6. The 70-20-10 Content Mix\u003c\/li\u003e\n\u003cli\u003e7. Storytelling Frameworks for Venues\u003c\/li\u003e\n\u003cli\u003e8. Building Your 90-Day Content Calendar\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: PLATFORM PLAYBOOKS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9. Instagram for Hospitality\u003c\/li\u003e\n\u003cli\u003e10. TikTok for Restaurants, Bars \u0026amp; Hotels\u003c\/li\u003e\n\u003cli\u003e11. Facebook (Yes, It Still Matters)\u003c\/li\u003e\n\u003cli\u003e12. LinkedIn for Hospitality B2B \u0026amp; Group Bookings\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: CREATIVE \u0026amp; PRODUCTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13. Phone-Shot Content That Looks Premium\u003c\/li\u003e\n\u003cli\u003e14. Hooks, Captions \u0026amp; CTAs That Drive Action\u003c\/li\u003e\n\u003cli\u003e15. Building a Content Production System\u003c\/li\u003e\n\u003cli\u003e16. UGC \u0026amp; Creator Strategy\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: COMMUNITY \u0026amp; ENGAGEMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e17. The Community Management Framework\u003c\/li\u003e\n\u003cli\u003e18. Turning Followers Into Regulars\u003c\/li\u003e\n\u003cli\u003e19. Crisis \u0026amp; Negative Comment Response Playbook\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: PAID SOCIAL FUNDAMENTALS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e20. When Organic Stops \u0026amp; Paid Should Start\u003c\/li\u003e\n\u003cli\u003e21. Boosting vs Strategic Paid Social\u003c\/li\u003e\n\u003cli\u003e22. Working With Creators on Paid Whitelisting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: MEASUREMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e23. The Social Metrics That Actually Matter\u003c\/li\u003e\n\u003cli\u003e24. Building Your Monthly Social Dashboard\u003c\/li\u003e\n\u003cli\u003e25. Tying Social to Bookings \u0026amp; Revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: 90-Day Content Calendar Template\u003c\/li\u003e\n\u003cli\u003eAppendix B: Caption \u0026amp; Hook Library\u003c\/li\u003e\n\u003cli\u003eAppendix C: Creator Brief Templates\u003c\/li\u003e\n\u003cli\u003eAppendix D: Reporting Dashboard Templates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF framework plus editable calendar and brief templates.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320373277010,"sku":null,"price":67.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"owned-media-mastery-website-content-strategy","title":"Owned Media Mastery: Website \u0026 Content Strategy","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBuild the Website, Content System, and Owned Audience That Free You From Renting Reach on Other People's Platforms.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS GUIDE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eAlgorithms change. OTAs charge 15–30% commission. Social platforms throttle your reach. The only marketing assets you truly own are your website, your email list, and your content library. This guide gives you the complete owned-media system used by hospitality brands that drive 60–70% direct bookings and don't panic every time Instagram changes its algorithm. Built specifically for restaurants, bars, pubs, and hotels — and the operators who run them.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to build a hospitality website that converts browsers into bookers (not just looks pretty)\u003c\/li\u003e\n\u003cli\u003eThe content strategy framework that makes your venue the answer when someone Googles \"best [your category] in [your area]\"\u003c\/li\u003e\n\u003cli\u003eHow to build an email list of high-intent guests before they ever visit\u003c\/li\u003e\n\u003cli\u003eSEO fundamentals every hospitality operator should be doing themselves\u003c\/li\u003e\n\u003cli\u003eThe content production system that delivers consistently without burning out your team\u003c\/li\u003e\n\u003cli\u003eHow to reduce dependency on OTAs, third-party platforms, and paid media\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Guide Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators tired of OTA commission\u003c\/li\u003e\n\u003cli\u003eBoutique hotel marketers building direct-booking strategies\u003c\/li\u003e\n\u003cli\u003eHospitality founders launching a new venue website\u003c\/li\u003e\n\u003cli\u003eMarketing managers responsible for content and SEO without a dedicated team\u003c\/li\u003e\n\u003cli\u003eOperators who know their website is underperforming but don't know where to start\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: THE OWNED MEDIA STRATEGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why Owned Media Beats Paid and Social in the Long Run\u003c\/li\u003e\n\u003cli\u003e2. The Owned Media Ecosystem for Hospitality\u003c\/li\u003e\n\u003cli\u003e3. Setting Your Direct-Booking Targets\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: WEBSITE STRATEGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4. The Hospitality Website Audit Framework\u003c\/li\u003e\n\u003cli\u003e5. Site Architecture That Drives Bookings\u003c\/li\u003e\n\u003cli\u003e6. Homepage Frameworks That Convert\u003c\/li\u003e\n\u003cli\u003e7. Menu Pages, Room Pages \u0026amp; Booking Pages Done Right\u003c\/li\u003e\n\u003cli\u003e8. Mobile-First Design for Hospitality\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: SEO FOR HOSPITALITY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9. How Search Actually Works for Hospitality\u003c\/li\u003e\n\u003cli\u003e10. Local SEO Fundamentals\u003c\/li\u003e\n\u003cli\u003e11. Keyword Strategy for Restaurants, Bars \u0026amp; Hotels\u003c\/li\u003e\n\u003cli\u003e12. On-Page SEO Every Operator Can Do\u003c\/li\u003e\n\u003cli\u003e13. Technical SEO Essentials (Without Needing a Developer)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: CONTENT STRATEGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e14. The Content Pillar Framework for Hospitality\u003c\/li\u003e\n\u003cli\u003e15. Blog Topics That Actually Drive Bookings\u003c\/li\u003e\n\u003cli\u003e16. The Storytelling Framework for Venues\u003c\/li\u003e\n\u003cli\u003e17. Content Production Systems That Don't Burn Out Your Team\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: EMAIL \u0026amp; LIST BUILDING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18. Building Your Email List From Scratch\u003c\/li\u003e\n\u003cli\u003e19. Lead Magnets That Work for Hospitality\u003c\/li\u003e\n\u003cli\u003e20. The Welcome Series \u0026amp; Nurture Sequence\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: CONVERSION OPTIMISATION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e21. Reducing Friction at Every Step\u003c\/li\u003e\n\u003cli\u003e22. Booking Widget Best Practices\u003c\/li\u003e\n\u003cli\u003e23. Trust Signals That Increase Conversion\u003c\/li\u003e\n\u003cli\u003e24. A\/B Testing for Hospitality Websites\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: MEASUREMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e25. Setting Up Analytics That Actually Help\u003c\/li\u003e\n\u003cli\u003e26. The Owned Media Dashboard\u003c\/li\u003e\n\u003cli\u003e27. Direct vs OTA Booking Mix Tracking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Hospitality Website Audit Checklist\u003c\/li\u003e\n\u003cli\u003eAppendix B: Content Calendar Templates\u003c\/li\u003e\n\u003cli\u003eAppendix C: SEO Briefing Templates\u003c\/li\u003e\n\u003cli\u003eAppendix D: Tools \u0026amp; Resources\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF guide plus editable templates and checklists.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320373309778,"sku":null,"price":77.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"earned-media-pr-toolkit","title":"Earned Media \u0026 PR Toolkit","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Strategic PR \u0026amp; Earned Media Toolkit for Hospitality Brands That Want Press Without Paying for It.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS TOOLKIT\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eMost hospitality businesses pay PR agencies £3,000–£8,000 a month and still don't get the coverage they want. Why? Because the agency is following a generic playbook, not a hospitality-specific one. This toolkit gives you the earned media system used by venues that consistently land press in The Guardian, Time Out, The Caterer, Code Hospitality, and the Sunday supplements. Built on 30 years of combined hospitality and marketing experience — including building relationships with the journalists who actually cover this industry.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to build a media list of journalists who actually cover hospitality (and how to keep it fresh)\u003c\/li\u003e\n\u003cli\u003eThe pitch frameworks that consistently get coverage in national and trade press\u003c\/li\u003e\n\u003cli\u003eHow to write press releases that journalists open, read, and act on\u003c\/li\u003e\n\u003cli\u003eThe story angles that always work for restaurants, bars, pubs, and hotels\u003c\/li\u003e\n\u003cli\u003eHow to land podcast appearances, opinion columns, and trade interviews\u003c\/li\u003e\n\u003cli\u003eThe reactive PR playbook — turning industry news into your coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Toolkit Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators tired of being invisible\u003c\/li\u003e\n\u003cli\u003eBoutique hotel marketers building brand awareness without a PR retainer\u003c\/li\u003e\n\u003cli\u003eHospitality founders launching new venues\u003c\/li\u003e\n\u003cli\u003eMarketing managers managing PR in-house\u003c\/li\u003e\n\u003cli\u003eOperators who've worked with PR agencies and weren't impressed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: EARNED MEDIA STRATEGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why PR Still Matters in 2026\u003c\/li\u003e\n\u003cli\u003e2. The Earned Media Ecosystem for Hospitality\u003c\/li\u003e\n\u003cli\u003e3. Setting PR Goals That Actually Mean Something\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: BUILDING YOUR MEDIA LIST\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4. The Hospitality Media Landscape: National, Trade, Regional, Online\u003c\/li\u003e\n\u003cli\u003e5. Identifying the Right Journalists for Your Story\u003c\/li\u003e\n\u003cli\u003e6. Building \u0026amp; Maintaining Your Media Database\u003c\/li\u003e\n\u003cli\u003e7. The Long Game: Building Real Relationships\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: STORY DEVELOPMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e8. Why Most Hospitality Pitches Get Ignored\u003c\/li\u003e\n\u003cli\u003e9. The 12 Story Angles That Always Work\u003c\/li\u003e\n\u003cli\u003e10. Newsjacking \u0026amp; Reactive PR for Hospitality\u003c\/li\u003e\n\u003cli\u003e11. Building a Year of Story Hooks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: WRITING THAT GETS COVERED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e12. Press Release Frameworks That Work\u003c\/li\u003e\n\u003cli\u003e13. Pitch Email Frameworks (And Templates)\u003c\/li\u003e\n\u003cli\u003e14. Writing Op-Eds \u0026amp; Opinion Columns\u003c\/li\u003e\n\u003cli\u003e15. The Quote Library Every Founder Should Have\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: BEYOND PRESS RELEASES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e16. Landing Podcast Appearances\u003c\/li\u003e\n\u003cli\u003e17. Trade Awards Strategy\u003c\/li\u003e\n\u003cli\u003e18. Industry Speaking \u0026amp; Panels\u003c\/li\u003e\n\u003cli\u003e19. Building Thought Leadership for Founders\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: LAUNCH \u0026amp; CAMPAIGN PR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e20. The Hospitality Launch PR Playbook\u003c\/li\u003e\n\u003cli\u003e21. Campaign-Driven PR That Goes Beyond a Single Hit\u003c\/li\u003e\n\u003cli\u003e22. Press Trips, Tastings \u0026amp; Soft Launches\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: MEASUREMENT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e23. The PR Metrics That Matter (Beyond AVE)\u003c\/li\u003e\n\u003cli\u003e24. Tracking Coverage \u0026amp; Sentiment\u003c\/li\u003e\n\u003cli\u003e25. Tying PR to Bookings \u0026amp; Brand Health\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Press Release Templates\u003c\/li\u003e\n\u003cli\u003eAppendix B: Pitch Email Templates\u003c\/li\u003e\n\u003cli\u003eAppendix C: UK Hospitality Media List Starter Pack\u003c\/li\u003e\n\u003cli\u003eAppendix D: PR Calendar Template\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF toolkit plus editable templates and starter media list.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320373342546,"sku":null,"price":57.0,"currency_code":"GBP","in_stock":true}]}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/2184\/7634\/collections\/14_5da2b64c-bdbd-44fa-a660-27d4578547e7.png?v=1769369607","url":"https:\/\/www.hospitalitymarketingcompany.co.uk\/collections\/digital-marketing-suite.oembed","provider":"Hospitality Marketing","version":"1.0","type":"link"}