{"title":"ADVANCED STRATEGY SUITE","description":"","products":[{"product_id":"the-hospitality-marketing-technology-stack","title":"The Hospitality Marketing Technology Stack","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Definitive Guide to Building the Right Marketing Tech Stack for Your Hospitality Business — Without Wasting £000s on Tools You Don't Need.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003e\u003cstrong\u003eABOUT THIS GUIDE\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe hospitality tech market is overwhelming. There are 200+ booking platforms, 100+ CRM tools, dozens of review managers, and a new \"AI-powered\" platform launching every week. Most operators end up with a stack that's expensive, fragmented, and doesn't talk to itself. This guide gives you a clear, opinionated framework for choosing, integrating, and getting value out of your marketing tech — whatever your venue type, size, or budget.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat You'll Learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to design a marketing tech stack from first principles, not from sales pitches\u003c\/li\u003e\n\u003cli\u003eThe platforms worth paying for, the ones to avoid, and the free alternatives that actually work\u003c\/li\u003e\n\u003cli\u003eHow to integrate booking, POS, CRM, email, and analytics so your data flows automatically\u003c\/li\u003e\n\u003cli\u003eRecommended stacks for venues with budgets of £0, £200\/month, £1,000\/month, and £5,000+\/month\u003c\/li\u003e\n\u003cli\u003eHow to evaluate new tools without falling for the demo\u003c\/li\u003e\n\u003cli\u003eThe migration playbook when you outgrow your current platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho This Guide Is For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIndependent restaurant, bar, and pub operators\u003c\/li\u003e\n\u003cli\u003eBoutique hotel marketers building or upgrading their stack\u003c\/li\u003e\n\u003cli\u003eMarketing managers at hospitality groups consolidating tools across venues\u003c\/li\u003e\n\u003cli\u003eHospitality founders launching new venues\u003c\/li\u003e\n\u003cli\u003eAnyone who's currently paying for tools they don't use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003e\u003cstrong\u003eTABLE OF CONTENTS\u003c\/strong\u003e\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 1: TECH STACK STRATEGY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1. Why Most Hospitality Tech Stacks Are a Mess\u003c\/li\u003e\n\u003cli\u003e2. The Tech Stack Strategy Framework\u003c\/li\u003e\n\u003cli\u003e3. The \"Job To Be Done\" Approach to Choosing Tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 2: THE CORE STACK\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4. Booking \u0026amp; Reservations: OpenTable, SevenRooms, ResDiary, Mews \u0026amp; More\u003c\/li\u003e\n\u003cli\u003e5. POS \u0026amp; Payments\u003c\/li\u003e\n\u003cli\u003e6. Email \u0026amp; SMS Platforms\u003c\/li\u003e\n\u003cli\u003e7. CRM \u0026amp; Guest Data\u003c\/li\u003e\n\u003cli\u003e8. Review \u0026amp; Reputation Management\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 3: MARKETING \u0026amp; GROWTH\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e9. Website \u0026amp; CMS Platforms\u003c\/li\u003e\n\u003cli\u003e10. Social Media Management Tools\u003c\/li\u003e\n\u003cli\u003e11. Paid Media Platforms \u0026amp; Reporting\u003c\/li\u003e\n\u003cli\u003e12. Analytics \u0026amp; Attribution\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 4: INTEGRATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13. The Integrations That Matter Most\u003c\/li\u003e\n\u003cli\u003e14. Building a Single Source of Guest Truth\u003c\/li\u003e\n\u003cli\u003e15. Zapier, Make \u0026amp; No-Code Glue\u003c\/li\u003e\n\u003cli\u003e16. When to Build Custom (And When Not To)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 5: STACK BLUEPRINTS BY BUDGET\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e17. The £0 Stack (Bootstrapped)\u003c\/li\u003e\n\u003cli\u003e18. The £200\/Month Stack\u003c\/li\u003e\n\u003cli\u003e19. The £1,000\/Month Stack\u003c\/li\u003e\n\u003cli\u003e20. The £5,000+ Stack (Multi-Site)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 6: EVALUATING \u0026amp; MIGRATING\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e21. The Tool Evaluation Framework\u003c\/li\u003e\n\u003cli\u003e22. Avoiding the Demo Trap\u003c\/li\u003e\n\u003cli\u003e23. The Migration Playbook\u003c\/li\u003e\n\u003cli\u003e24. Negotiating With Vendors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSECTION 7: AI \u0026amp; EMERGING TOOLS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e25. AI Tools That Actually Help Hospitality Marketers\u003c\/li\u003e\n\u003cli\u003e26. AI Tools to Be Sceptical Of\u003c\/li\u003e\n\u003cli\u003e27. Future-Proofing Your Stack\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAPPENDICES\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAppendix A: Vendor Evaluation Scorecard\u003c\/li\u003e\n\u003cli\u003eAppendix B: Stack Audit Checklist\u003c\/li\u003e\n\u003cli\u003eAppendix C: Recommended Tools by Category\u003c\/li\u003e\n\u003cli\u003eAppendix D: Migration Project Plan Template\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eFORMAT:\u003c\/strong\u003e Instant digital download. PDF guide plus editable scorecards and audit templates.\u003c\/p\u003e","brand":"Hospitality Marketing","offers":[{"title":"Default Title","offer_id":52320374260050,"sku":null,"price":47.0,"currency_code":"GBP","in_stock":true}]}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/2184\/7634\/collections\/16.png?v=1769369646","url":"https:\/\/www.hospitalitymarketingcompany.co.uk\/collections\/advanced-strategy-suite.oembed","provider":"Hospitality Marketing","version":"1.0","type":"link"}